About Me

Hi, I'm Sacha!

Over the course of my career I've worn many hats: UX designer, product designer, architect, and strategist, but my purpose has always been the same: help teams build the best digital experiences possible.

For 11 years I've worked with organizations across finance, healthcare, education, government and nonprofit sectors and I approach every new project with curiosity, creativity, and empathy to create experiences that improve outcomes for both users and organizations.

Get to know me as a designer

What keeps me passionate

I got into design because I enjoy the balance of the creative and the technical. Effective design requires understanding people and behavior just as much as understanding systems and standards.

Every project is a new challenge and an opportunity to make something a little better for users and the organizations behind them. That's what keeps me excited about each project, each workshop, each wireframe, each pixel and everything in between.

I got into design because I enjoy the balance of the creative and the technical. Effective design requires understanding people just as much as understanding systems and standards.

Every project is a new challenge and an opportunity to make things a little easier, for users and better for organizations. That's what keeps me excited about each project, each discovery workshop, each wireframe, each component, and each pixel.

How I approach my work

Work quickly in ambiguity

There's a time to be slow and methodical and a time to quickly explore new ideas, rule something out, or get consensus. Whether's it's a lo-fi wire with Figma Make or even a hand drawn sketch, quick visual iterations can keep things moving.

Think big picture

UX is so much more than wireframes and mockups. I love working with project teams to get to the heart of the problem, establish a shared vision, explore all viable options.

Create inclusive experiences

Accessible design requires both personal and technical considerations and I have experience advocating for and meeting common web accessibility standards.

Build scaleable foundations

No project is successful if it can't evolve and grow as needs change. I always consider how design decisions impact flexibility and the ability to scale and adapt to user and industry needs.

My design philosophy

Collaboration is king

Impactful design never happens in a vacuum and one person never has all the answers. Working with others offers the chance to challenge assumptions, ask questions, and share knowledge.

Stay flexible

No two projects are ever the same, so adaptability and open-mindedness matter. While your core values shouldn't change, you need to work within the bounds of a budget and timeline and that can mean tweaking the process.

Designers as advocates

Design should be championed at the project level and also across the organization. People may look to you for help on choosing a typeface or which brand color to use but you need to be the one educating others on user types, workflows, messaging, and accessibility.

Partner, not pixel pusher

Designers should ask questions, challenge assumptions, and think outside the box in pursuit of the best possible outcomes. Sometimes that means raising uncomfortable points or going against the grain.

Progress, not perfection

Even small improvements have a meaningful impact so never stop building, learning, and adding value. Pushing an updated form may not be the most glamorous update but if it saves users a few minutes each day that's progress.

Be humble

You're creating for others so check your ego, be empathetic, listen, learn, foster dialog, and design thoughtfully. It's not personal so take advice, listen to feedback, and keep growing.

Past clients and partners

Outside of work

I try to stay creative outside of work and step away from the computer. I enjoy the outdoors and working with my hands so when I'm not heads down in Figma you can find me hitting the trails on my mountain bike, getting covered in sawdust with a woodworking project, snapping photos, or just lounging around with my wife and dog.